SHANICE WILLIAMS

Shanice Williams

Oshawa, ON
helloshanicewilliams@gmail.com

Fashion Management
Bachelor's of Commerce, Humber College (2022)

Image Consulting
George Brown, Continuing Education (2021)

Fashion Arts
Diploma, Humber College (2016)

Freelance Stylist/Assistant/Blogger
Sole Style Fix
2016—present

Conceptualize and execute on-figure photoshoots, resulting in visually appealing and on-trend photoshoots
Develop moodboards and lookbooks
Worked with models managed by agency such as Dulcedo, Unik, Icon and Morgan
Source garments and props to enhance the shoot and appearance of models
Prepare items for on-figure styling by organizing, steaming, removing tags, and dressing models, ensuring a seamless photoshoot process.
Collaborate with photographers, hair stylists, and make-up artists to create a cohesive and harmonious visual experience for photoshoots.

Junior Personal Stylist
Dapper Style Mint, 2022 (6 months)

Fostered relationships with personal styling clients through discovery calls, email check-ins, and in-person consultations.
Streamlined work processes by 60% through analyzing client journeys and implementing automated workflows within 17hats.
Managed the DSM’s Brand Partnership Program by reaching out to local businesses, conducting discovery calls, negotiating brand partnership contracts, and growing the program with 5 new partners.
Collaborated with the founder and marketing team to identify and capitalize on client feedback, social media, and web sales opportunities to achieve monthly targets.
Assisted with styling Canadian entertainment clients such as Director Hubert Davis, actress Karen Robinson, and Rahkee Mozaria for industry press events.
Established partnerships and collaborated with Canadian designers like Greta Constantine, Zoba Martin, and Rhowan James.
Researched and compiled a database of local brands and businesses.
Developed a comprehensive style guide to provide clients with guidance and support.

Visual Merchandiser
H&M | 2022 (6 months)

Managed ladies' and kids' department
Prepared and styled garments for window and mannequin displays, applying strict styling techniques such as style coordination,ironing, steaming, and garment care.
Elevated store and display appearance by leveraging seasonal promotions and trends to drive the in-store marketing strategy and attract customers.
Developed, presented, and executed effective floor plans to secure commercial layouts and optimize merchandising efforts.
Provided daily feedback to store staff on garment presentation, ensuring that they were informed about changes in presentation techniques and able to deliver a consistently high level of customer service.

Visual Merchandiser
Topshop | 2018—2020

Cultivated knowledge of customer demographics and retail trends resulting in strategic displays.
Reviewed and analyzed weekly store reports to identify KPIs resulting in profitable commercial visual strategies.
Increased the sale of low performing products weekly by 10%, utilizing merchandising and selling techniques.
Educated sales staff weekly on product knowledge, daily standards, and store promotions.

Customer Service/Sales Associate

Using Format